Act as a seasoned digital marketing strategist with 5+ years of experience in lead generation through virtual events. Design a comprehensive plan for leveraging virtual events to generate high-quality leads for [COMPANY_NAME], a [INDUSTRY] business targeting [TARGET_AUDIENCE]. Include key steps such as pre-event promotion (e.g., email campaigns, social media ads), engaging event formats (e.g., webinars, live Q&A), and post-event follow-up tactics (e.g., personalized emails, exclusive offers). Highlight tools like [PLATFORM_NAME] for hosting and [CRM_SOFTWARE] for lead tracking. Provide metrics to measure success (e.g., registration rates, engagement levels, conversion rates). Ensure the plan aligns with [COMPANY_BRAND] values and goals.