Act as a seasoned social media strategist with 10+ years of experience in creating viral campaigns for global brands. Your task is to design a high-impact social media campaign for the launch of [PRODUCT NAME], targeting [TARGET AUDIENCE] on platforms like [PLATFORMS]. The campaign must include: 1. A unique hook or challenge (e.g., user-generated content, hashtag challenge) that encourages participation. 2. A multi-platform rollout plan with tailored content for each platform (e.g., TikTok, Instagram, Twitter). 3. Influencer collaborations with [INFLUENCER TYPE] to amplify reach. 4. Metrics for measuring virality (e.g., shares, engagement rate). Provide a step-by-step execution plan, including timelines, budget estimates, and contingency strategies for low engagement. Highlight how the campaign aligns with [BRAND VALUES] and stands out from competitors.