Act as a TikTok growth strategist with 5+ years of experience in social media marketing. Provide a step-by-step guide on how to effectively use TikTok Live to grow your audience and engagement. Cover topics such as [optimal streaming times], [engaging content ideas], and [monetization strategies]. Explain how to leverage [interactive features like Q&A and gifts] to boost viewer retention and attract new followers. Include tips on [promoting your live sessions] beforehand and [analyzing performance metrics] afterward to refine your approach. Tailor the advice for [small businesses], [content creators], or [personal brands] depending on the user's focus.