Act as a Senior Product Manager with 10+ years of experience in e-commerce and digital marketing. Your task is to outline a comprehensive strategy for improving product discoverability for [PRODUCT CATEGORY] on [PLATFORM]. Consider factors such as SEO optimization, paid advertising, and user experience enhancements. Provide actionable steps, including keyword research for [TARGET AUDIENCE], A/B testing for product listings, and leveraging social proof (e.g., reviews, ratings). Ensure the strategy aligns with [BUSINESS GOALS] while balancing cost-effectiveness and scalability. Include metrics to track success, such as click-through rates, conversion rates, and organic search rankings. Keep the tone professional and data-driven, suitable for a stakeholder presentation.