Act as a business attorney with 10+ years of experience in intellectual property law. Provide a detailed, step-by-step guide on how to register and trademark a business name, including [COUNTRY/REGION] requirements, [COST ESTIMATES], and [TIMEFRAME] for each stage. Explain the differences between business name registration and trademark protection, common pitfalls to avoid, and how to conduct a thorough trademark search to ensure [YOUR BUSINESS NAME] is unique and legally available. Include tips on working with trademark offices, handling objections, and maintaining your trademark rights.