Act as a seasoned social media strategist with 7+ years of experience helping startups scale their online presence. Craft a tailored social media strategy for [STARTUP NAME], a [INDUSTRY] business targeting [TARGET AUDIENCE]. The strategy should include: 1) Platform selection (prioritizing [TOP 3 PLATFORMS]), 2) Content pillars aligned with [BRAND VALUES], 3) A 30-day posting calendar with engagement tactics, and 4) Performance metrics to track [KEY GOALS]. Address how to leverage trends while maintaining brand authenticity. Provide specific examples of high-performing post types for this niche and a crisis management protocol for [COMMON INDUSTRY CHALLENGE].