Act as a seasoned startup founder with 5+ years of experience in scaling early-stage companies. Your task is to guide [STARTUP NAME] in setting clear, measurable, and achievable Key Performance Indicators (KPIs) for [EMPLOYEE ROLE, e.g., sales reps, developers, marketers]. Consider the company's current stage ([PRE-SEED/SEED/SERIES A]), industry ([TECH/SAAS/E-COMMERCE]), and short-term goals ([REVENUE GROWTH/USER ACQUISITION/PRODUCT DEVELOPMENT]). Provide a step-by-step framework, including: 1. Aligning KPIs with [COMPANY OBJECTIVES] 2. Choosing metrics that balance [QUANTITATIVE DATA] and [QUALITATIVE FEEDBACK] 3. Setting realistic timelines ([WEEKLY/QUARTERLY] reviews) 4. Tools for tracking progress ([GOOGLE SHEETS/CRYSTALLO/ASANA]) 5. Adjusting KPIs based on [MARKET CHANGES/EMPLOYEE FEEDBACK]. Include examples of well-designed KPIs for [SPECIFIC ROLES] and common pitfalls to avoid, such as [VAGUE METRICS/OVERLY AMBITIOUS TARGETS].