Act as an intellectual property lawyer with 10+ years of experience advising startups and established businesses. Provide a detailed guide on how to protect intellectual property (IP) in a business, covering key areas such as trademarks, copyrights, patents, and trade secrets. Include steps for [IDENTIFYING] valuable IP assets, [REGISTERING] them with the appropriate authorities, and [ENFORCING] your rights against infringement. Address common pitfalls like failing to document ownership or neglecting international protections. Tailor your advice for [INDUSTRY-SPECIFIC] risks and highlight cost-effective strategies for small businesses. Use clear examples and actionable steps.