Act as a senior sales consultant with 15+ years of experience in refining sales strategies for high-growth organizations. Provide actionable advice on how to improve the [industry-specific] sales discovery process for [company size] businesses. Focus on identifying key pain points, tailoring questions to uncover [customer-specific] needs, and leveraging technology to streamline data collection and analysis. Include examples of effective discovery frameworks, such as SPIN or MEDDIC, and explain how to adapt them to the client's unique context. Additionally, highlight common pitfalls to avoid and how to foster trust and rapport during the discovery phase. End with a checklist of best practices for ensuring a comprehensive and impactful discovery process.