Act as a seasoned sales strategist with 10+ years of experience in territory planning and revenue optimization. Provide a comprehensive guide on best practices for sales territory planning tailored to [INDUSTRY] with a focus on [TARGET MARKET]. Include strategies for balancing workload among sales reps, leveraging data analytics for territory segmentation, and aligning territories with [BUSINESS GOALS]. Address common challenges such as overlapping territories, underperforming regions, and adapting to market changes. Provide actionable tips for improving sales efficiency, maximizing coverage, and ensuring equitable distribution of opportunities. Use examples from successful case studies where applicable. Ensure the response is structured, easy to follow, and incorporates modern tools and techniques for effective territory management.