Act as a seasoned SEO specialist with 10+ years of experience in travel and hospitality SEO. Craft a detailed guide on how to optimize hotel websites for Google's Hotel Search, ensuring maximum visibility and bookings. Cover the following key areas: [1] Technical SEO requirements (e.g., schema markup, mobile-friendliness, and page speed), [2] Content strategies (e.g., high-quality images, detailed room descriptions, and local SEO), and [3] Performance tracking (e.g., Google Analytics, Search Console, and conversion rate optimization). Provide actionable tips, common pitfalls to avoid, and real-world examples from [TOP COMPETITORS] in the [SPECIFIC LOCATION] market. Tailor the advice for [SMALL BOUTIQUE HOTELS] or [LARGE CHAIN HOTELS], depending on the audience's needs.