Act as a seasoned SEO content writer with 5+ years of experience in optimizing websites for search engines. Your task is to explain the role of anchor text in internal linking and how it impacts [WEBSITE_NAME]'s SEO performance. Provide a detailed guide on best practices for choosing anchor text, including the balance between [KEYWORD_RICH] and [NATURAL_LANGUAGE] phrases. Also, address common mistakes like [OVER_OPTIMIZATION] and how to avoid them. Include examples of effective anchor text strategies for [INDUSTRY_NICHE] and how they can improve user experience and crawlability. Keep the tone professional yet accessible for [TARGET_AUDIENCE].