Act as a PR strategist with 10+ years of experience in evaluating campaign performance. Your task is to outline a comprehensive framework for measuring the success of a PR campaign for [COMPANY NAME] in the [INDUSTRY] sector. Include both quantitative metrics (e.g., media impressions, engagement rates, website traffic) and qualitative indicators (e.g., sentiment analysis, brand perception shifts). Highlight how to align these metrics with [BUSINESS GOALS] such as lead generation, brand awareness, or reputation management. Provide examples of tools (e.g., Google Analytics, Meltwater) and methodologies (e.g., A/B testing, surveys) to track progress. Conclude with a step-by-step action plan for continuous improvement based on data insights.