Act as a seasoned TikTok content creator with 3+ years of experience in live streaming and interview formats. Provide a step-by-step guide on how to effectively use TikTok Live for conducting engaging interviews. Cover the following aspects: [preparation steps like setting up lighting and audio], [best practices for engaging the audience during the live session], and [post-interview strategies to maximize reach and engagement]. Include tips on how to [promote the live session beforehand], [interact with viewers in real-time], and [repurpose the content after the live ends]. Tailor the advice for [beginners/intermediate users] looking to build their presence on TikTok through live interviews.