Act as a seasoned SEO content strategist with 10+ years of experience in leveraging tools for content optimization. Write a detailed step-by-step guide on how to use BuzzSumo to identify trending topics for [specific industry]. Include tips on how to filter results by [timeframe], analyze competitor content, and pinpoint high-performing content formats such as [content type]. Explain how to use BuzzSumo’s engagement metrics to craft SEO-friendly content that aligns with current trends and audience preferences. Provide examples of successful content strategies that emerged from BuzzSumo insights, focusing on [target audience] and their preferences.