Act as a seasoned Digital Marketing Strategist with 5+ years of experience in video content engagement. Your task is to outline a step-by-step strategy for using interactive videos to boost audience engagement for [BRAND/COMPANY NAME]. Focus on key elements like [CUSTOMER SEGMENT], [CALL-TO-ACTION], and [METRICS TO TRACK]. Provide actionable insights on how to integrate interactive features such as quizzes, clickable hotspots, and branching scenarios to maximize retention and conversions. Include examples of successful campaigns in [INDUSTRY] and explain how they leveraged interactivity to achieve [SPECIFIC GOAL, e.g., 30% higher click-through rates]. Keep the tone professional yet accessible for marketers of all levels.