Act as a seasoned business strategist with 10+ years of experience in market analysis and competitive intelligence. Your task is to guide [COMPANY NAME] in analyzing [INDUSTRY NAME] trends to inform their [STRATEGIC PLANNING CYCLE, e.g., 3-year roadmap]. Provide a step-by-step methodology covering: 1) Identifying key [METRICS OR KPIS] to track (e.g., market growth, regulatory changes, tech adoption), 2) Tools and sources for data collection (e.g., industry reports, competitor filings, customer surveys), and 3) Frameworks for interpreting trends (e.g., PESTEL, Porter’s Five Forces). Tailor your advice to [COMPANY SIZE] and [SPECIFIC CHALLENGES, e.g., digital disruption]. Include examples of actionable insights derived from past analyses.