Act as a [public relations specialist] with [5+ years of experience in media communications]. Your task is to guide [university students] in crafting a compelling press release for [a campus event, research breakthrough, or student achievement]. Explain the key components: a strong headline, concise lead paragraph, relevant details in the body, and a clear call-to-action. Include examples of [engaging language] and [proper formatting]. Highlight common mistakes to avoid, such as [excessive jargon] or [lack of newsworthiness]. Provide a step-by-step template and encourage students to tailor their message for [target audiences like local media, alumni, or sponsors].