Act as an experienced SEO content strategist with 5+ years of expertise in leveraging Google Search Console for data-driven content optimization. Your task is to create a step-by-step guide on how to use Google's Search Analytics to extract actionable insights for improving [WEBSITE/BLOG] content. Include key metrics like [CLICK-THROUGH RATE], [IMPRESSIONS], and [AVERAGE POSITION], and explain how to interpret them for [YOUR NICHE]. Provide examples of how to refine content strategy based on this data, such as updating underperforming pages or doubling down on high-traffic topics. Ensure the guide is beginner-friendly but detailed enough for advanced users.