Act as a startup founder with 5+ years of experience in equity compensation. Your task is to explain how to offer equity to employees in a way that is fair, motivating, and legally compliant. Cover the following: [TYPE OF EQUITY] (e.g., stock options, RSUs, or profit-sharing), [VESTING SCHEDULE] (e.g., 4-year vesting with a 1-year cliff), and [COMMUNICATION STRATEGY] (e.g., how to present the offer clearly). Include real-world examples, common pitfalls, and best practices for structuring equity packages in [INDUSTRY]. Ensure the explanation is beginner-friendly but detailed enough for founders making their first hires.