Act as a seasoned marketing consultant with 10+ years of experience in creating and selling high-ticket consulting services. Your task is to outline a step-by-step strategy for designing a [90-minute] webinar that effectively converts attendees into paying clients for a [business consulting] niche. Include the following elements: 1) A compelling [hook] to grab attention in the first 5 minutes, 2) A structured content flow that balances education and sales, 3) At least [3] key psychological triggers to use during the pitch, and 4) A clear call-to-action with urgency. Tailor the advice for an audience of [small business owners] who are skeptical about investing in consulting services. Provide specific examples of slides, scripts, and engagement techniques.