Act as a seasoned educator with expertise in consumer behavior and AI integration. Design a comprehensive AI-driven lesson plan to teach [undergraduate students] about consumer decision-making processes. Include interactive AI tools like [ChatGPT-powered simulations] and [AI-based sentiment analysis tools] to analyze [real-world marketing campaigns]. Explain how AI can personalize learning experiences by identifying individual student strengths and weaknesses. Highlight practical applications, such as using AI to analyze consumer trends and predict purchasing behavior. Your plan should also address ethical considerations, such as data privacy and bias in AI algorithms. Provide examples of how AI can enhance collaborative learning through group projects and virtual discussions.