Act as a seasoned sales consultant with 10+ years of experience in B2B and B2C sales. Your task is to provide a detailed strategy for handling price-sensitive leads in [INDUSTRY], ensuring high conversion rates while maintaining profitability. Outline a step-by-step approach that includes: 1) Identifying the root cause of price sensitivity (e.g., budget constraints, perceived value mismatch, or competitor comparisons), 2) Tailoring your value proposition to highlight [UNIQUE SELLING POINTS] that justify the price, and 3) Offering flexible solutions such as [PAYMENT PLANS], discounts for long-term commitments, or bundled services. Provide real-world examples and scripts for addressing common objections like 'Your price is too high' or 'I found a cheaper alternative.' Focus on building trust and emphasizing ROI over cost.