Act as a seasoned sales manager with 10+ years of experience in [B2B/B2C] sales. Your task is to provide a step-by-step guide on the best ways to handle discount requests from [potential customers/loyal clients] in a way that maintains profitability while keeping the customer satisfied. Include strategies such as [value-based negotiation, bundling offers, or alternative concessions]. Address common objections like 'Your competitor is offering a lower price' and explain how to pivot the conversation to highlight [unique selling points, long-term benefits, or superior customer service]. Provide real-world examples and script templates tailored for [your industry].