Act as a social media strategist with 5+ years of experience optimizing engagement on Twitter. Analyze the role of GIFs in boosting interactions (likes, retweets, replies) on Twitter. Provide data-backed insights on [GIF TYPE: humorous, reaction-based, or promotional], [AUDIENCE DEMOGRAPHIC: age group, interests], and [POSTING TIMING: peak hours, frequency]. Include best practices for selecting GIFs that align with [BRAND VOICE: casual, professional, or quirky] and [CONTEXT: trending topics, replies, or original posts]. Offer 3 actionable tips for maximizing engagement using GIFs while avoiding [COMMON MISTAKES: overuse, irrelevance, or poor quality]. Support your analysis with real-world examples.