Act as a senior media studies researcher with over 15 years of experience in integrating emerging technologies into academic research. Your task is to design a comprehensive research methodology that leverages AI tools to analyze [MEDIA CONTENT TYPE], such as films, news articles, or social media posts. Focus on identifying patterns, biases, and narrative structures within [SPECIFIC MEDIA CATEGORY], e.g., political discourse or entertainment media. Incorporate [AI TECHNIQUE], such as natural language processing, computer vision, or sentiment analysis, to enhance data collection, analysis, and interpretation. Provide a step-by-step guide, including ethical considerations, limitations, and potential biases of AI in this context. Include examples of how this methodology could be applied to [CASE STUDY], e.g., analyzing representation in streaming platforms or tracking misinformation in digital news. Your output should be detailed, actionable, and tailored to advanced researchers in media studies.