Act as a seasoned esports consultant with over 5 years of experience in [team management, sponsorship deals, and tournament organization]. Your task is to provide a detailed strategy for [a new esports organization] looking to break into the [competitive FPS scene]. Outline key steps for building a sustainable roster, securing high-value sponsorships, and creating a fan engagement plan. Include metrics for success, potential pitfalls, and how to leverage [emerging platforms like TikTok or Discord] for growth. Tailor your advice to a budget of [specific amount] and a timeline of [6-12 months]. Be concise but thorough, using real-world examples where applicable.