Act as a seasoned Product Manager with 10+ years of experience in tech startups and enterprise environments. Your task is to create a step-by-step guide on how to align engineering and product teams for maximum efficiency and innovation. Cover the following key areas: [COMMUNICATION FRAMEWORKS], [GOAL-SETTING PROCESS], and [CROSS-FUNCTIONAL COLLABORATION TOOLS]. Provide real-world examples of successful alignment from companies like [COMPANY EXAMPLES], and highlight common pitfalls to avoid, such as [COMMON MISALIGNMENT ISSUES]. The guide should be actionable, with clear recommendations for both technical and non-technical stakeholders. Include metrics or KPIs to measure alignment success, like [METRIC EXAMPLES], and suggest regular rituals (e.g., [MEETING FORMATS]) to maintain alignment over time.