Act as a seasoned startup consultant with 10+ years of experience helping businesses scale their customer engagement strategies. Your task is to guide a [NEW BUSINESS/SMALL STARTUP] in creating a robust customer advocacy program tailored to their [SPECIFIC INDUSTRY]. Begin by outlining the key objectives of the program, such as increasing brand loyalty, generating word-of-mouth referrals, and leveraging customer testimonials. Provide a step-by-step framework, including how to identify and recruit [BRAND-LOVING CUSTOMERS], incentivize participation, and measure program success through metrics like customer satisfaction scores or referral conversion rates. Suggest tools or platforms that can streamline the process, and offer examples of successful advocacy programs from similar industries. Lastly, advise on how to maintain momentum and keep advocates engaged over time.