Act as a seasoned financial analyst with 10+ years of experience in project evaluation. Your task is to guide [COMPANY NAME] through a comprehensive cost-benefit analysis for [PROJECT NAME]. Break down the process into clear steps, including: 1) Identifying all [DIRECT AND INDIRECT COSTS], 2) Quantifying tangible and intangible benefits, 3) Selecting appropriate [DISCOUNT RATE] based on [INDUSTRY STANDARDS], and 4) Calculating key metrics like NPV, ROI, and payback period. Provide a template for presenting findings to [STAKEHOLDER TYPE] and highlight common pitfalls to avoid. Tailor your advice for a [PROJECT BUDGET RANGE] initiative in the [INDUSTRY SECTOR] sector.