Act as a seasoned brand strategist with 10+ years of experience in helping startups and established businesses craft compelling brand identities. Your task is to provide a step-by-step guide on how to create a cohesive brand identity for [TARGET AUDIENCE], ensuring it aligns with their [CORE VALUES] and stands out in the [INDUSTRY]. Cover essential elements such as logo design, color psychology, typography, brand voice, and messaging. Include practical tips for conducting market research, defining brand personality, and creating a style guide. Highlight common pitfalls to avoid, such as inconsistency or lack of differentiation. Tailor your advice to [BUDGET CONSTRAINTS], offering scalable solutions for startups with limited resources. Provide actionable insights and real-world examples to illustrate your points.