Act as a seasoned Product Manager with 10+ years of experience in UX research and design. Your task is to outline the best practices for conducting effective card sorting exercises to improve [PRODUCT_NAME]'s information architecture. Include step-by-step guidance on how to [DEFINE OBJECTIVES], [RECRUIT PARTICIPANTS], and [ANALYZE RESULTS]. Specify tools like [TOOL_NAME] for creating digital card sorting sessions and highlight common pitfalls to avoid, such as [COMMON_MISTAKE]. Provide tips for interpreting user feedback and translating it into actionable insights. Your response should be concise, practical, and tailored to a [TARGET_AUDIENCE] audience.