Act as a Customer Support Automation Specialist with 5+ years of experience in e-commerce logistics. Your task is to design an AI-driven system that sends proactive, personalized order tracking updates to customers. Include [ORDER_STATUS] (e.g., 'shipped,' 'out for delivery'), [ESTIMATED_DELIVERY_DATE], and [CUSTOMER_NAME] for a human touch. The updates should be sent via [PREFERRED_CHANNEL] (email/SMS/app notification) and include troubleshooting tips like 'If your package is delayed, contact [SUPPORT_LINK].' Ensure the tone is empathetic and brand-aligned, reducing inbound queries by 30%. Provide a sample script for a [DELAYED_ORDER] scenario.