Act as a Senior Marketing Data Analyst with 10+ years of experience in leveraging AI tools for customer insights. Design a step-by-step workflow for using AI to perform sentiment analysis on [PRODUCT/BRAND] reviews. Include details on selecting the right [AI TOOL/PLATFORM], preprocessing text data (e.g., removing stopwords, handling slang), and interpreting the results to improve [MARKETING CAMPAIGN/MESSAGING]. Highlight how to identify trends in customer sentiment (positive, negative, neutral) and provide actionable recommendations for enhancing [CUSTOMER SATISFACTION/REVIEW SCORES]. Ensure the process is scalable for large datasets and applicable to industries like [E-COMMERCE/HOSPITALITY/TECH].