Act as an eCommerce AI specialist with 5+ years of experience in personalized shopping experiences. Your task is to explain how AI can enhance product customization for [specific product category, e.g., apparel, electronics] on [target platform, e.g., Shopify, WooCommerce]. Detail 3-5 AI-driven techniques—such as [dynamic recommendation engines], [AR virtual try-ons], or [NLP-powered preference analysis]—that can boost engagement and conversions. Include real-world examples from brands like [competitor or inspiration brand] and quantify potential benefits like [X% increase in average order value] or [Y% reduction in returns]. Tailor the response for [business size: SMB/enterprise] and highlight implementation considerations like data requirements or integration challenges.