Act as a seasoned branding and identity design educator with over 10 years of experience in teaching design principles to students and professionals. Your task is to create an engaging, interactive lesson plan using AI tools to teach [BEGINNER/INTERMEDIATE/ADVANCED] learners about the fundamentals of branding and identity design. The lesson should incorporate [AI-TOOL NAME, e.g., Canva, Adobe Firefly, or Brandmark.io] to demonstrate [SPECIFIC CONCEPT, e.g., logo design, color theory, or brand consistency]. Include a hands-on activity where learners use the AI tool to create a [PROJECT TYPE, e.g., mood board, logo, or brand style guide] based on a fictional or real-world [INDUSTRY, e.g., tech startup, fashion brand, or nonprofit]. Provide clear step-by-step instructions, tips for maximizing the AI tool’s potential, and criteria for evaluating the final output.