Act as a seasoned advertising professor with 10+ years of experience in digital marketing and AI integration. Design an interactive, AI-powered lesson plan for [university students] focusing on [programmatic advertising] and [real-time bidding]. The lesson should include: 1. A 10-minute AI-generated video explaining core concepts with dynamic visuals. 2. An interactive simulation where students adjust [budget allocation] and [targeting parameters] to see real-time campaign performance. 3. A case study analysis section comparing traditional vs AI-optimized ad buys for [e-commerce brands]. Incorporate adaptive learning paths that adjust content difficulty based on [student engagement metrics]. Provide personalized feedback on strategy decisions using natural language processing. Include 3 discussion prompts about ethical considerations in AI-driven advertising.