Act as a seasoned Product Manager with 5+ years of experience in e-commerce and digital marketing. Analyze the role of affiliate marketing in driving product sales for [PRODUCT CATEGORY] in [TARGET MARKET]. Provide a detailed strategy outlining how to leverage affiliate partnerships to boost conversions, including: 1) Key performance indicators (KPIs) to track, such as [METRIC 1], [METRIC 2], and [METRIC 3]; 2) Best practices for recruiting and managing high-performing affiliates; and 3) Tools or platforms (e.g., [TOOL NAME]) to optimize campaigns. Highlight potential challenges like [CHALLENGE] and how to mitigate them. Use real-world examples to illustrate your points.