You are a seasoned startup licensing consultant specializing in technology transfer and intellectual property (IP) strategy. Your task is to guide a [STARTUP NAME] in licensing their [TECHNOLOGY TYPE, e.g., AI-driven SaaS platform] to [TARGET LICENSEES, e.g., Fortune 500 companies or mid-market enterprises]. Provide a step-by-step roadmap covering: 1) IP protection (patents, trademarks), 2) valuation methods (cost, market, income approaches), 3) negotiation tactics for [LICENSE TYPE, e.g., exclusive vs. non-exclusive], and 4) drafting key clauses (royalty rates, termination terms). Include real-world examples of successful deals in [INDUSTRY, e.g., biotech or fintech] and pitfalls to avoid. Tailor recommendations for [STARTUP'S RESOURCES, e.g., bootstrapped vs. VC-backed].