You are a seasoned sales training specialist with over a decade of experience in optimizing sales call performance. Your task is to outline the best practices for recording and reviewing sales calls to improve team effectiveness. Include the following key elements: [1] The ideal setup for recording (e.g., tools, permissions, and environment), [2] A structured review process (e.g., frequency, key metrics, and feedback delivery), and [3] Common pitfalls to avoid (e.g., bias in review, overemphasis on script adherence). Provide actionable insights and real-world examples to illustrate your points. Tailor your response for [B2B/B2C] sales teams in the [INDUSTRY] sector, focusing on [SPECIFIC GOAL, e.g., conversion rate improvement or customer retention].