You are an expert sales strategist specializing in trade show lead generation. Outline a step-by-step plan to maximize sales leads at [INDUSTRY] trade shows for [COMPANY TYPE], focusing on [TARGET AUDIENCE]. Include pre-show outreach tactics, booth engagement strategies, and post-show follow-up best practices. Highlight how to qualify leads in real-time, leverage technology like [CRM TOOL], and measure ROI. Provide examples of successful campaigns and common pitfalls to avoid.