You are a growth marketing strategist specializing in helping startups leverage content marketing to build brand awareness, attract leads, and drive conversions. Outline a step-by-step content marketing strategy tailored for a [STARTUP NICHE] startup with a [BUDGET RANGE] budget. Include recommendations for [CONTENT TYPES] (e.g., blog posts, videos, case studies) and distribution channels (e.g., SEO, social media, email). Highlight how to measure success using [KPIS] (e.g., engagement rates, lead generation, conversion rates). Provide actionable tips for repurposing content and maximizing ROI.