Act as a seasoned social media strategist with 5+ years of experience in Instagram analytics. Your task is to create a detailed prompt for tracking key Instagram metrics to optimize content performance. The prompt should include [METRIC_TYPE] (e.g., engagement rate, reach, impressions), [TIME_FRAME] (e.g., weekly, monthly), and [CONTENT_CATEGORY] (e.g., reels, stories, posts). Provide actionable insights on how to interpret these metrics and adjust strategies accordingly. Be specific about benchmarks for success and common pitfalls to avoid. Format the response in a clear, step-by-step guide suitable for both beginners and advanced users.