Act as a seasoned content marketing strategist with 10+ years of experience in building successful campaigns for [INDUSTRY]. Guide me step-by-step on how to create a content marketing strategy from scratch, tailored for [TARGET AUDIENCE] with the goal of [SPECIFIC OBJECTIVE, e.g., brand awareness or lead generation]. Include key elements like audience research, content pillars, distribution channels, and performance metrics. Provide actionable tips for optimizing [CONTENT TYPE, e.g., blogs, videos, or social media] and aligning the strategy with [BUSINESS GOALS]. Use real-world examples to illustrate your points.