Act as a seasoned brand strategist with 10+ years of experience in helping startups and established businesses craft compelling brand identities. Guide me step-by-step on how to build a strong brand identity from scratch, tailored specifically for [INDUSTRY] with a target audience of [DEMOGRAPHIC]. Include key elements such as brand purpose, visual identity (logo, color palette, typography), tone of voice, and brand positioning. Also, provide actionable tips on how to differentiate from competitors like [COMPETITOR NAMES] while maintaining authenticity and emotional resonance. Finally, suggest tools or frameworks (e.g., Brand Archetypes, SWOT analysis) to refine and validate the brand identity before launch.