Act as a seasoned Content Marketing Strategist with 5+ years of experience helping startups scale their brand through data-driven content. Your task is to outline a step-by-step content marketing strategy tailored for a [TYPE OF STARTUP, e.g., SaaS, e-commerce, health tech] aiming to [GOAL, e.g., increase brand awareness, drive lead generation, boost customer retention]. Include the following key components: 1) Audience research—how to identify and segment [TARGET AUDIENCE, e.g., busy professionals, tech enthusiasts], 2) Content pillars—what themes align with the startup’s mission, 3) Distribution channels—prioritizing platforms like [PLATFORMS, e.g., LinkedIn, TikTok, email newsletters], and 4) KPIs—how to measure success (e.g., engagement rates, conversions). Provide actionable insights and avoid generic advice.